Privacy Policy

Last updated: August 8, 2025

This Privacy Policy explains how Westward Land Holdings (“we,” “us,” or “our”) collects, uses, and shares information when you use our website and related services.

Quick summary: We use essential cookies to run the site and basic analytics/ads measurement to understand what works. We do not sell personal information. If we later enable remarketing/personalized ads, we will update this Policy and the cookie banner so you can opt out.

1. Scope

This Policy applies to our website and to forms, calls, or text messages you exchange with us. It does not cover third-party websites we link to.

2. Information we collect

Information you provide

  • Contact details you choose to share (name, phone, etc.)

  • Inquiry details (county of interest, monthly budget, property preferences, messages)

  • Transaction/reservation details (if you place a deposit or complete a purchase)

Information collected automatically

  • Device/usage data (IP address, browser, device type, pages viewed, timestamps)

  • Cookies and similar technologies for site functionality and measurement

Information from service providers

  • Analytics and ads measurement providers may provide aggregated or pseudonymous insights about traffic and conversions

We do not intentionally collect information from children under 18.

3. How we use information

  • Provide and improve our services, list properties, respond to inquiries, and process transactions

  • Measure campaign performance (at launch, measurement only — no personalized ads)

  • Communicate about listings, financing options, and updates you request

  • Security, fraud prevention, debugging, and legal compliance

4. How we share information

We share personal information with:

  • Service providers who help us operate the website and services (hosting, analytics, ads measurement, customer support, and payment processing if applicable)

  • Legal and safety recipients if required by law or to protect rights, property, or safety

We do not sell personal information for money. At launch, we do not share personal information for cross-context behavioral advertising.

5. Your choices & rights

Cookie choices

Use the cookie banner to accept or decline non-essential cookies and change preferences at any time.

Communications

You can opt out of marketing messages by using the unsubscribe instructions in those messages. We may still send transactional messages about a property you inquired on.

Rights for certain regions

Depending on your location, you may have rights to access, correct, delete, or receive a copy of your personal information, and to opt out of sale/sharing. We do not process sensitive information.

We honor Global Privacy Control (GPC) signals where technically feasible via our consent tool.

6. Cookies and similar technologies

We use:

  • Strictly necessary cookies to run the site

  • Analytics/measurement cookies (e.g., Google Analytics/Google Ads conversion) to understand traffic and whether ads lead to form submissions

Examples may include:

  • _ga, _ga_* (Google Analytics) – helps measure usage and performance; up to 24 months lifetime

  • _gcl_au (Google Ads conversion) – helps measure whether ad clicks/views lead to actions; up to 3 months lifetime

Blocking some cookies may affect site functionality.

7. Data retention

We retain personal information as long as needed to provide services and for legitimate business needs, then delete or anonymize it. Typical ranges: form inquiries 24–36 months; analytics data up to 24 months.

8. Security

We use reasonable safeguards to protect personal information. No method of transmission or storage is completely secure.

9. International transfers

If you access the website from outside the United States, your information may be transferred to and processed in the U.S. and other countries.

10. Third-party links and embedded content

Our website may link to third-party sites or embed content. Their privacy practices are governed by their own policies.

11. Children’s privacy

Our services are not directed to individuals under 18. If you believe a child has provided personal information, please contact us so we can delete it.

12. Changes to this Policy

We may update this Policy from time to time. If we make material changes, we will post the updated Policy and adjust the “Last updated” date. If required, we will request your consent again for non-essential cookies.